What is RNLI advertising right now?
Live snapshot · updated 2026-08-20 · AdRival monitors RNLI's ads weekly
AdRival is tracking 95 live RNLI ads across Facebook, Instagram, Google, Messenger, Threads, Audience Network and TikTok. 26 (27%) are promotional. 30 new creatives launched in the last two weeks. The dominant strategy right now is lead generation. Creatives lead with charity merchandise and charity / legacy giving.
A sample of RNLI's live ads
Write your will for free online, phone or in person
Fun-filled festive weekend break at RNLI College
Summer staycations from £149 at RNLI College, Poole
Become a member, join a force for good
Leave a gift in your will to the RNLI
This is 5 of 95 live RNLI ads
The full RNLI report qualifies every live creative — offer, discount, hook, audience, urgency and 14 more intelligence fields — plus weekly alerts when something new launches or goes on sale.
Get the full RNLI reportPromotions RNLI is running now
- Write your will for free online, phone or in person
- Fun-filled festive weekend break at RNLI College
- Summer staycations from £149 at RNLI College, Poole
- Write your will for free online, phone or face to face
- Become a member, join a force for good
Where RNLI runs its ads
RNLI is live on: Facebook (50), Instagram (50), Google (34), Messenger (27), Threads (16), Audience Network (16), TikTok (11). Counts are distinct creatives per channel — one ad running on several platforms is counted on each.
More live ad libraries: ASOS ads · Pets at Home ads · Victorian Plumbing ads · Wise ads · carwow ads · Xero ads · LookFantastic ads · River Island ads · Vodafone ads · Jet2 ads · easyJet ads · Sykes Cottages ads · all brands