What is Macmillan advertising right now?
Live snapshot · updated 2026-08-20 · AdRival monitors Macmillan's ads weekly
AdRival is tracking 247 live Macmillan ads across Facebook, Instagram, Audience Network, Threads, Messenger, Google and TikTok. 33 (13%) are promotional — discounts up to 50%. 57 new creatives launched in the last two weeks. The dominant strategy right now is lead generation. Creatives lead with charity fundraising and charity fundraising event.
A sample of Macmillan's live ads
Order your free Gifts in Wills guide
Sow the seeds of future support with a free guide
Create your lasting legacy with a gift in your will
Register for your free will with Macmillan
Write your will easily with Macmillan's free will service
This is 5 of 247 live Macmillan ads
The full Macmillan report qualifies every live creative — offer, discount, hook, audience, urgency and 14 more intelligence fields — plus weekly alerts when something new launches or goes on sale.
Get the full Macmillan reportPromotions Macmillan is running now
- Skydive for Macmillan, 50% off registration with code (50% off)
- Run the Great South Run with 25% off using MAC25 (25% off)
- Order your free Gifts in Wills guide
- Sow the seeds of future support with a free guide
- Create your lasting legacy with a gift in your will
Where Macmillan runs its ads
Macmillan is live on: Facebook (190), Instagram (190), Audience Network (107), Threads (103), Messenger (83), Google (50), TikTok (7). Counts are distinct creatives per channel — one ad running on several platforms is counted on each.
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