Live snapshot · updated 2026-08-31 · AdRival monitors Macmillan's ads weekly
AdRival is tracking 358 live Macmillan ads across Facebook, Instagram, Audience Network, Threads, Messenger, Google and TikTok. 38 (11%) are promotional — discounts up to 25%. 124 new creatives launched in the last two weeks. The dominant strategy right now is lead generation. Creatives lead with charity fundraising and charity fundraising event.
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The full Macmillan report qualifies every live creative — offer, discount, hook, audience, urgency and 14 more intelligence fields — plus weekly alerts when something new launches or goes on sale.
Get the full Macmillan reportMacmillan is live on: Facebook (212), Instagram (212), Audience Network (119), Threads (115), Messenger (95), Google (80), TikTok (66). Counts are distinct creatives per channel — one ad running on several platforms is counted on each.
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