AdRival SECTOR TEARDOWN · SAMPLE

Telecoms: what's live right now

Community Fibre · EE · Hyperoptic · Lebara · Lyca Mobile · Sky · TalkTalk · Three · Utility Warehouse · Vodafone · giffgaff · iD Mobile — from ads observed live at our last capture, 21 October 2026

3,110live ads tracked
949promotions detected
73launched in the last 30 days
12brands, 3 ad platforms

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3,063 live ads across 6 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOGoogle
EE
Compare the best Samsung Galaxy S26+ deals on EE
Discount led
PROMOGoogle
Sky
Sky Smart Home only £5/month after first month
Finance · Discount led
−50%Google
Three
Buy Pixel 10 with 50% off for 12 months
Pct off · Discount led
PROMOMeta
giffgaff
Price drop: unlimited data was £25 now £14
Amount off · Discount led
−10%Meta
Community Fibre
10% off full fibre, smarter switching
Pct off · Discount led
PROMOMeta
Vodafone
Unlimited plans from £23ppm, save £288
Amount off · Discount led
PROMOGoogle
Three
Free next-day delivery on 25GB SIM with 6 months half price
Pct off · Discount led
PROMOGoogle
Sky
All Sky Sports for just +£22/m on 24-month contract
Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

20 OCTMeta
giffgaff
Get Pixel 11 from £26.08/month, £20 upfront
Finance · Curiosity
17 OCTGoogle
EE
16 OCTMeta
Community Fibre
Switch to the best broadband for you
Problem solution
20 OCTTikTok
giffgaff
Dual-camera iPhone in striking pink — pure desire
Aspirational
16 OCTMeta
EE
Stay connected on the move with iPhone 18 Pro
Aspirational
6 OCTMeta
Community Fibre
Community Fibre Wi-Fi is competing for gold — fast home broadband
Social proof

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1748 DAYSGoogle
Vodafone
The smarter place to buy a new phone
Bold claim
1453 DAYSGoogle
Sky
Get the right contact option to fix your issue
Problem solution
1341 DAYSGoogle
EE
Exclusive Xbox Series S with unbeatable superfast fibre speeds
Bundle · Bold claim
1323 DAYSGoogle
giffgaff
Buy refurbished handsets with giffgaff and save
Bold claim
1453 DAYSGoogle
Sky
Get right contact option for Sky support
Problem solution
1348 DAYSGoogle
Vodafone
Buy Pay As You Go phones online with free next day delivery
Free ship · Discount led

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

EE
869
Sky
836
Vodafone
735
giffgaff
381
Three
282
Community Fibre
7
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of EE's, decoded:

“Compare the best Samsung Galaxy S26+ deals on EE”
HookDiscount led
TonePractical
CTAShop now
Visual styleScreenshot
OfferNone
Urgency20/100
Sophistication40/100
AudienceUK consumers looking to upgrade to Samsung Galaxy S26+ on a mobile network
Analyst note: Leads with '99%' deal claim in headline and layers in existing-customer exclusive offers and trade-in sitelinks, positioning EE as the best-value network for Samsung S26+

This is a sample. Your competitors change daily.

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