AdRival SECTOR TEARDOWN · SAMPLE

Supermarkets: what's live right now

Aldi · Asda · Co-op · Farmfoods · Iceland Foods · Lidl · M&S Food · Morrisons · Ocado · Sainsbury's · Tesco · Waitrose — from ads observed live at our last capture, 28 October 2026

1,293live ads tracked
231promotions detected
113launched in the last 30 days
12brands, 3 ad platforms

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1,281 live ads across 7 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOMeta
Tesco
Save on back to school stationery with Tesco Clubcard
Pct off · Discount led
PROMOMeta
Asda
Mix & match frozen favourites, grab 4 for £5
Bundle · Discount led
PROMOMeta
Co-op
Stock up on Co-op favourites for your big night in
Bogo · Problem solution
−30%Meta
Ocado
30% off baby and food in your 1st shop
Pct off · Discount led
PROMOMeta
Aldi
Wine of the Week at £4.99 — was £6.99
Amount off · Discount led
−20%Google
Sainsbury's
New season picks 20% off, shop now
Pct off · Discount led
−20%Meta
Lidl
Save 20% on selected Tilda rice with Lidl Plus
Pct off · Discount led
PROMOMeta
Tesco
Save on back to school stationery with Clubcard Prices
Pct off · Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

27 OCTMeta
Lidl
Discover easy Halloween serves — get everything at Lidl in store today
Aspirational
21 OCTMeta
Co-op
Big flavour, light up Diwali with Rubicon Sparkling Mango
Aspirational
16 OCTMeta
Aldi
This week at Aldi Specialbuys
Curiosity
15 OCTMeta
Asda
1000 new rollbacks held until after Christmas at Asda
Stat
27 OCTMeta
Lidl
Easy Halloween serves, get everything in store today
Social proof
21 OCTMeta
Co-op
Grab Butterkist, get a month of Paramount+
Bundle

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1361 DAYSGoogle
Tesco
Tesco Real Food recipes for home cooks
Curiosity
1131 DAYSGoogle
Sainsbury's
Premium quality beef, no artificial preservatives
Social proof
168 DAYSGoogle
Asda
Balanced nutrition supports digestion immunity health
Problem solution
1102 DAYSGoogle
Sainsbury's
Perfect colour technology for fresh uniforms
Problem solution
1005 DAYSGoogle
Tesco
Explore Bold laundry gel for brilliant clean every wash
Problem solution
1004 DAYSGoogle
Tesco
Fresh & soft laundry with Bold scents
Problem solution

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

Tesco
483
Ocado
264
Sainsbury's
255
Lidl
122
Aldi
61
Asda
59
Co-op
49
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Tesco's, decoded:

“Save on back to school stationery with Tesco Clubcard”
HookDiscount led
TonePractical
CTAShop now
Visual styleLifestyle
OfferPct off
Urgency45/100
Sophistication55/100
AudienceUK parents buying back-to-school supplies
Analyst note: Playful in-store video with a school-uniformed child leaping through the stationery aisle, each product revealed mid-air with its Clubcard price — energy-driven product showcase rather than static price list

This is a sample. Your competitors change daily.

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