Live promotions, caught as they dropped
Discounts and offers these brands are pushing right now — the fastest signal
of pricing pressure in the sector.
−90%Google
tails.com
Free delivery plus 60% and 30% off your first order
Pct off · Discount led
−50%Google
Pets at Home
Price Drop & Lock on pet flea treatments, up to 50% off
Pct off · Discount led
−50%Google
VioVet
Buy one get one half price on pet essentials
Bogo · Discount led
−45%Google
Pet Drugs Online
Save up to 45% on Fungiconazol for Dogs
Pct off · Discount led
−90%Google
tails.com
100% tailored dog food, get 60% + 30% off
Pct off · Discount led
−50%Google
Pets at Home
Black Fur-Day sale — save up to 50% off pet beds
Pct off · Discount led
−75%Google
tails.com
Tailored dog food for itchy skin, first box 75% off
Pct off · Problem solution
−75%Google
tails.com
Get started with 75% off sensitive stomach dog food
Pct off · Discount led
Just launched
The newest creatives in the sector — fresh angles, fresh products, fresh tests.
Day counts are days since first sighting.
DAY 3Google
VioVet
Eden Dog Food with free delivery at great prices
Free ship · Discount led
DAY 14Google
Pet Drugs Online
The Big Summer Sale — Last Chance
DAY 15Google
Jollyes
Affordable pet essentials with trusted brands every day
Bold claim
DAY 7Google
VioVet
Free delivery over £35 from online pet supplier
Free ship · Bold claim
DAY 15Google
Jollyes
Trusted pet brands and great prices every day
Bold claim
Evergreen: the ads that never stop
Running 120+ days — nobody keeps paying for an ad that doesn't work. These are
the sector's proven winners.
1730 DAYSGoogle
VioVet
Order pet prescription and non-prescription medication online easily
Bold claim
1730 DAYSGoogle
Pets at Home
Best dry cat food, free click & collect or free delivery
Free ship · Question
1730 DAYSGoogle
VioVet
Best prices with fantastic service for your pet
Social proof
1730 DAYSGoogle
Pets at Home
UK's largest pet shop with new lower prices
Bold claim
1730 DAYSGoogle
Pets at Home
Great value hutches and cages, free click & collect
Pct off · Discount led
1730 DAYSGoogle
Pets at Home
Large range of cat health supplements from trusted brands
Free ship · Bold claim
Where each brand spends its attention
Live-ad footprint by platform — who leans on Meta, who floods Google, who's
quietly testing TikTok.
GoogleMetaLinkedInTikTok
What our AI reads in every single ad
Every creative is qualified on 19 strategic dimensions — this is one of
tails.com's, decoded:
“Free delivery plus 60% and 30% off your first order”
HookDiscount led
TonePractical
CTAShop now
Visual styleText graphic
OfferPct off
Urgency55/100
Sophistication40/100
Audiencedog owners seeking convenient meal delivery
Analyst note: stacks two percentage discounts (60% + 30%) plus free delivery, reinforced by 15 million meals social proof claim
This is a sample. Your competitors change daily.
AdRival tracks your exact competitor set across Google, Meta, LinkedIn & TikTok —
qualifies every ad on 19 dimensions, and flags every new launch and promo the day it appears.
Brand reports from £99 · live tracking from £99/mo.
Track my competitors →