Live promotions, caught as they dropped
Discounts and offers these brands are pushing right now — the fastest signal
of pricing pressure in the sector.
−100%Meta
Butternut Box
Test 3 months of Butternut Box dog food for free
Free trial · Question
−100%Meta
tails.com
Try 2 weeks free of personalised dog food
Free trial · Discount led
−50%Google
Pets at Home
Price drop on pet essentials with membership deal
Pct off · Discount led
−100%Meta
Butternut Box
Dog owners in Tyldesley wanted to test free Butternut Box
Free trial · Question
−90%Google
tails.com
Free delivery plus 60% and 30% off your first order
Pct off · Discount led
−100%Meta
Butternut Box
Test 3 months of Butternut Box dog food free
Free trial · Problem solution
−100%Meta
Butternut Box
Test 3 months of Butternut Box for free
Free trial · Question
−100%Meta
Butternut Box
Test 3 months of Butternut Box free for Syston dog owners
Free trial · Question
Just launched
The newest creatives in the sector — fresh angles, fresh products, fresh tests.
Day counts are days since first sighting.
DAY 0Meta
Butternut Box
Switch to fresh meals and improve your dog's digestion
Pct off · Problem solution
DAY 0Meta
Vets4Pets
Locally owned, locally loved — your neighbourhood vet
Bold claim
DAY 0TikTok
Pets at Home
Cat can't resist Applaws Fish Bone Broth
Social proof
DAY 0TikTok
Zooplus
celebrity endorsement paired with playful mascot
Curiosity
DAY 0TikTok
Pet Drugs Online
relatable pet content hooks cat-owner audience
Curiosity
DAY 1Meta
VioVet
Subscribe & Save on small pet essentials with VioVet
Bundle · Problem solution
Evergreen: the ads that never stop
Running 120+ days — nobody keeps paying for an ad that doesn't work. These are
the sector's proven winners.
1762 DAYSGoogle
Pets at Home
Free delivery over £39, price drop and lock
Free ship · Discount led
1748 DAYSGoogle
Butternut Box
Fresh dog food delivered, take the guesswork out of feeding
Problem solution
1747 DAYSGoogle
VioVet
Next day delivery available, free UK delivery
Free ship · Bold claim
1739 DAYSGoogle
Vets4Pets
Get the latest Vets4Pets advice and support online
Bold claim
1762 DAYSGoogle
Pets at Home
Create a cosy space with free delivery over £45
Free ship · Problem solution
1746 DAYSGoogle
VioVet
Order pet prescription and non-prescription medication online easily
Bold claim
Where each brand spends its attention
Live-ad footprint by platform — who leans on Meta, who floods Google, who's
quietly testing TikTok.
GoogleMetaLinkedInTikTok
What our AI reads in every single ad
Every creative is qualified on 25 strategic dimensions — this is one of
Butternut Box's, decoded:
“Test 3 months of Butternut Box dog food for free”
HookQuestion
ToneFomo
CTAGet offer
Visual styleLifestyle
OfferFree trial
Urgency72/100
Sophistication45/100
Audiencedog owners in Formby (geo-targeted)
Analyst note: hyper-local geo-targeting by town name with a fake community noticeboard pinned to a tree, making a national brand feel grassroots and personally relevant
This is a sample. Your competitors change daily.
AdRival tracks your exact competitor set across 11 ad channels, from Google Search
and YouTube to Instagram, TikTok & WhatsApp —
qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears.
Brand reports from £99 · live tracking from £99/mo.
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