Live promotions, caught as they dropped
Discounts and offers these brands are pushing right now — the fastest signal
of pricing pressure in the sector.
−60%Google
HelloFresh
60% off first box, free dessert for life
Pct off · Discount led
PROMOMeta
Gousto
Quality meals ready in minutes from £3.60
Pct off · Discount led
−50%Meta
Abel & Cole
50% off organic fruit & veg delivered
Pct off · Discount led
−50%Google
HelloFresh
Get 50% Off Your First Box Delivered Tomorrow
Pct off · Discount led
PROMOGoogle
Gousto
Next day delivery with tiered discounts on meal plans
Pct off · Discount led
−50%Meta
Abel & Cole
50% off your 1st and 4th boxes with code UNPROCESS50
Pct off · Discount led
−50%Google
Gousto
50% off first box, tiered discounts on second
Pct off · Discount led
−50%Google
Gousto
50% off first Gousto box, fresh ingredients
Pct off · Discount led
Just launched
The newest creatives in the sector — fresh angles, fresh products, fresh tests.
Dates are each ad's go-live date.
21 OCTMeta
Huel
All the nutrition you need in one product
Testimonial
15 OCTMeta
Gousto
Meat your match. Full recipe on our profile.
Curiosity
20 OCTMeta
Huel
Replace your whole supplement stack with one Huel bag
Problem solution
20 OCTMeta
Huel
Trial box with free gifts worth £30 included
Gift · Social proof
20 OCTMeta
Huel
Huel gives you 40g protein — no mountain of food required
Stat
20 OCTMeta
Huel
Try every flavour, get a free welcome kit
Gift · Curiosity
Evergreen: the ads that never stop
Running 120+ days — nobody keeps paying for an ad that doesn't work. These are
the sector's proven winners.
1675 DAYSGoogle
Huel
Easy high-protein fibre meals for weight reduction, 50 zł off
Amount off · Discount led
1199 DAYSGoogle
Gousto
50% off first box, tiered savings next 2 months
Pct off · Discount led
1102 DAYSGoogle
Mindful Chef
Choose from 20 delicious healthy recipes each week
Bold claim
890 DAYSGoogle
HelloFresh
Get 50% off your first box of meal kits
Pct off · Discount led
1124 DAYSGoogle
Gousto
50% off your first Gousto box
Pct off · Discount led
890 DAYSGoogle
HelloFresh
Get 50% off your first box, choose your plan
Pct off · Discount led
Where each brand spends its attention
Live-ad footprint by platform — who leans on Meta, who floods Google, who's
quietly testing TikTok.
GoogleMetaLinkedInTikTok
What our AI reads in every single ad
Every creative is qualified on 25 strategic dimensions — this is one of
HelloFresh's, decoded:
“60% off first box, free dessert for life”
HookDiscount led
TonePractical
CTAShop now
Visual styleText graphic
OfferPct off
Urgency75/100
Sophistication55/100
Audiencebusy home cooks, meal planning avoiders
Analyst note: free dessert lifetime benefit sets apart from standard discount offers
This is a sample. Your competitors change daily.
AdRival tracks your exact competitor set across 11 ad channels, from Google Search
and YouTube to Instagram, TikTok & WhatsApp —
qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears.
Brand reports from £99 · live tracking from £99/mo.
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