Live promotions, caught as they dropped
Discounts and offers these brands are pushing right now — the fastest signal
of pricing pressure in the sector.
PROMOGoogle
Compare the Market
Compare insurance, enjoy rewards, save money today
Gift · Problem solution
−30%Meta
ManyPets
97% claims paid, 24/7 vet calls, up to 30% off food
Pct off · Question
−25%Google
Admiral
25% off travel insurance for existing customers
Pct off · Discount led
−10%Google
Direct Line
10% off home cover for existing customers
Pct off · Discount led
PROMOMeta
Confused.com
Get £5 to spend when you buy travel insurance
Gift · Problem solution
PROMOGoogle
Compare the Market
Get life cover quotes in 4 minutes, make savings
Pct off · Stat
−25%Google
Admiral
25% off annual travel insurance for existing customers
Pct off · Discount led
−20%Google
ManyPets
Pet Insurance with 20% MoneyBack & Up to 15% Multi-Pet Discount
Pct off · Discount led
Just launched
The newest creatives in the sector — fresh angles, fresh products, fresh tests.
Dates are each ad's go-live date.
20 OCTMeta
AXA UK
4 things scarier than starting a business
Curiosity
15 OCTMeta
Hastings Direct
Getting help doesn't need to be hard work
Free trial · Problem solution
6 OCTMeta
Confused.com
Get £5 to spend when you buy travel insurance
Gift · Problem solution
20 OCTMeta
AXA UK
Increase value without cutting profit
Problem solution
15 OCTMeta
Hastings Direct
Making insurance claims easier through mobile app
Problem solution
14 OCTMeta
AXA UK
Celebrate startup winner success and business growth
Social proof
Evergreen: the ads that never stop
Running 120+ days — nobody keeps paying for an ad that doesn't work. These are
the sector's proven winners.
1823 DAYSGoogle
Compare the Market
Low cost taxi insurance with savings in minutes
Discount led
1276 DAYSGoogle
ManyPets
ManyPets Provider Of The Year 2026 pet insurance
Social proof
1223 DAYSGoogle
Admiral
Landlord insurance for up to 5 homes
1772 DAYSGoogle
Compare the Market
Compare cheap bike insurance quotes in minutes
Discount led
1276 DAYSGoogle
ManyPets
Award-winning pet insurance with flexible cover levels
Social proof
1772 DAYSGoogle
Compare the Market
Compare cheap insurance deals with UK's largest site
Bundle
Where each brand spends its attention
Live-ad footprint by platform — who leans on Meta, who floods Google, who's
quietly testing TikTok.
GoogleMetaLinkedInTikTok
What our AI reads in every single ad
Every creative is qualified on 25 strategic dimensions — this is one of
Compare the Market's, decoded:
“Compare insurance, enjoy rewards, save money today”
HookProblem solution
TonePractical
CTALearn more
Visual styleText graphic
OfferGift
Urgency45/100
Sophistication60/100
Audienceprice-conscious insurance shoppers
Analyst note: reward incentives (gift card, pizza discount) plus insurance comparison
This is a sample. Your competitors change daily.
AdRival tracks your exact competitor set across 11 ad channels, from Google Search
and YouTube to Instagram, TikTok & WhatsApp —
qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears.
Brand reports from £99 · live tracking from £99/mo.
Track my competitors →