AdRival SECTOR TEARDOWN · SAMPLE

Home security: what's live right now

ADT · Banham · Hive · Reolink · Ring · SimpliSafe · Ultion (Brisant Secure) · Verisure · Yale (Yale Home) — from ads observed live at our last capture, 22 October 2026

744live ads tracked
177promotions detected
13launched in the last 30 days
9brands, 3 ad platforms

Get the full Home security PDF report

727 live ads across 5 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

Free. One follow-up email at most from Neil, the founder — one-click unsubscribe. Privacy

Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

−92%Google
Hive
Solar 0% VAT save 92% for 12 months
Pct off · Discount led
−50%Google
Verisure
50% off Verisure Alarm installation this Black Friday
Pct off · Discount led
PROMOGoogle
Ring
Smart home security affordable DIY installation
Pct off · Discount led
−35%Meta
SimpliSafe
35% off home security systems with code META35
Pct off · Discount led
FREE TRIALGoogle
ADT
Protect your home with integrated fire and security system
Free trial · Problem solution
−83%Google
Hive
Save up to 83% on bills with British Gas Solar
Pct off · Stat
−50%Google
Verisure
Get 50% off Verisure alarm installation this Black Friday
Pct off · Discount led
−50%Meta
Ring
50% off Ring Outdoor Camera 2-Pack while stocks last
Pct off · Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

12 OCTMeta
Hive
Cut heating bills with smart thermostat
Amount off · Discount led
12 OCTMeta
Hive
Expert installation included at £129
Amount off · Social proof
12 OCTMeta
Hive
Great thermostat, easy to use, trusted UK brand
Social proof
12 OCTMeta
Hive
Hive smart thermostat installation for only £129
Bold claim
12 OCTMeta
Hive
Installation for only £129
Bold claim
12 OCTMeta
Hive
Save up to £182 on your heating
Amount off · Discount led

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1748 DAYSGoogle
Ring
Whole-home security in an affordable DIY package
Bundle · Bold claim
1348 DAYSGoogle
ADT
Home security from £9.11 with free camera included
Discount led
966 DAYSGoogle
Hive
Meet smart heating solutions; know what's happening at home
Social proof
1625 DAYSGoogle
Ring
Smart home security affordable DIY installation
Pct off · Discount led
1333 DAYSGoogle
ADT
24/7 CCTV recording and monitoring
Problem solution
965 DAYSGoogle
Hive
Smart heating from UK's most trusted provider
Social proof

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

ADT
278
Verisure
257
Ring
113
Hive
82
SimpliSafe
14
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Hive's, decoded:

“Solar 0% VAT save 92% for 12 months”
HookDiscount led
TonePractical
CTANone
Visual styleText graphic
OfferPct off
Urgency60/100
Sophistication65/100
Audiencehomeowners interested in renewable energy
Analyst note: export-back guarantee and earn 15p/kWh appeal

This is a sample. Your competitors change daily.

AdRival tracks your exact competitor set across 11 ad channels, from Google Search and YouTube to Instagram, TikTok & WhatsApp — qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears. Brand reports from £99 · live tracking from £99/mo.

Track my competitors →