AdRival SECTOR TEARDOWN · SAMPLE

Home improvement lead-gen: what's live right now

Anglian · Checkatrade · Hammonds Furniture · Magnet · Safestyle · Sharps · Victorian Plumbing · Wren Kitchens — from ads observed live at our last capture, 28 October 2026

2,497live ads tracked
1,427promotions detected
87launched in the last 30 days
8brands, 2 ad platforms

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2,366 live ads across 7 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOGoogle
Anglian
All year insulation quote, up to £250 off
Discount led
PROMOGoogle
Victorian Plumbing
Shower tray kits with installation supplies included
Pct off · Discount led
PROMOGoogle
Wren Kitchens
Save Big On Wren Kitchens
Pct off · Discount led
−60%Meta
Magnet
Up to 60% off kitchen cabinets with design appointment
Pct off · Discount led
PROMOGoogle
Anglian
Finance from £249 deposit, supply and fit available
Finance · Discount led
PROMOGoogle
Victorian Plumbing
Low prices, wide range, 0% finance, next day delivery
Pct off · Discount led
−60%Google
Wren Kitchens
60% off kitchen units with winter sale
Pct off · Discount led
−60%Meta
Magnet
Up to 60% off kitchen cabinets — Magnet Better By Design

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

27 OCTMeta
Magnet
Beautifully crafted kitchens with lifetime guarantee
Aspirational
21 OCTMeta
Anglian
Wipes go in the bin — only pee, poo and toilet paper down the loo
Bold claim
21 OCTMeta
Checkatrade
Join Checkatrade. 2 months free for your business.
Free trial
20 OCTMeta
Hammonds Furniture
Book free design visit, get matched quotes
Free trial · Bold claim
27 OCTMeta
Magnet
UGC kitchen reveal — Magnet Nordic Oak design with integrated larder storage
Social proof
20 OCTMeta
Anglian
Building infrastructure for a better water future
Aspirational

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1823 DAYSGoogle
Anglian
Window fitter jobs available start immediately
Bold claim
1748 DAYSGoogle
Victorian Plumbing
Toilet Cistern Replacement - Top Brands - Low Prices
Discount led
1823 DAYSGoogle
Anglian
Design your home with our custom visualiser
Curiosity
1748 DAYSGoogle
Victorian Plumbing
Low prices from £21.95 on quality bathroom flush lights
Discount led
1822 DAYSGoogle
Anglian
Window & Door Fitter Jobs - Start Immediately
Bold claim
1822 DAYSGoogle
Anglian
Low rate finance from £249 deposit, bespoke windows
Finance · Discount led

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

Victorian Plumbing
818
Anglian
690
Wren Kitchens
646
Magnet
185
Safestyle
67
Hammonds Furniture
46
Checkatrade
45
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Anglian's, decoded:

“All year insulation quote, up to £250 off”
HookDiscount led
TonePractical
CTALearn more
Visual styleLifestyle
OfferNone
Urgency45/100
Sophistication70/100
AudienceUK homeowners seeking conservatory upgrades
Analyst note: free design consultation and architect fees covered

This is a sample. Your competitors change daily.

AdRival tracks your exact competitor set across 11 ad channels, from Google Search and YouTube to Instagram, TikTok & WhatsApp — qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears. Brand reports from £99 · live tracking from £99/mo.

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