AdRival SECTOR TEARDOWN · SAMPLE

Heating & retrofit: what's live right now

Aira · BOXT · Heatable · Project Solar · Sunsave · Vaillant · WarmZilla · Worcester Bosch · iHeat — from ads observed live at our last capture, 28 October 2026

675live ads tracked
267promotions detected
58launched in the last 30 days
9brands, 2 ad platforms

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535 live ads across 5 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

−90%Meta
Heatable
Shrink your energy bill by 90% with solar
Finance · Stat
−83%Meta
Project Solar
Save 83% on energy bills with solar and battery
Stat
FREE TRIALMeta
BOXT
See how much you could save with solar panels
Free trial · Curiosity
−25%Google
Aira
Government grant funds boiler replacement, save 25% on energy
Problem solution
PROMOGoogle
iHeat
0% finance on boilers, Black Friday sale, £100 off
Finance · Discount led
−83%Meta
Project Solar
Save 83% on your monthly energy bill with solar
Stat
PROMOMeta
BOXT
See how much solar could save on your electricity bill
Curiosity
PROMOMeta
Heatable
Get a new boiler without time off work
Finance · Problem solution

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

22 OCTMeta
Heatable
Up to £500 off two Alpha battery storage units
Amount off · Discount led
21 OCTMeta
BOXT
Hot takes with Boxt
Bold claim
20 OCTMeta
Aira
Swedish heat pump 4x more efficient than gas
Amount off · Problem solution
21 OCTMeta
Heatable
price online is final — no surprise charges on install day
Question
21 OCTMeta
BOXT
Do you know the signs your boiler's on its way out? Get a free installation quote today from BOXT
Free trial · Problem solution
15 OCTMeta
Aira
Be as happy as a Swede — never pay a gas bill again with Aira Heat Pump
Bold claim

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1203 DAYSGoogle
Heatable
Combat rising energy prices with solar, save today
Problem solution
1090 DAYSGoogle
Aira
Replace old boiler with Aira Heat Pump
Problem solution
912 DAYSGoogle
BOXT
0% deposit finance on boiler install
Finance · Discount led
369 DAYSGoogle
Project Solar
See predicted savings for your home before you commit
Question
1182 DAYSGoogle
Heatable
Get solar PV quotes instantly; fixed price, stress-free
Free trial · Problem solution
953 DAYSGoogle
Aira
Get a heat pump with zero upfront cost
Discount led

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

BOXT
208
Heatable
166
Aira
159
Project Solar
106
iHeat
36
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Heatable's, decoded:

“Shrink your energy bill by 90% with solar”
HookStat
TonePractical
CTAGet offer
Visual styleIllustration
OfferFinance
Urgency55/100
Sophistication65/100
AudienceUK homeowners concerned about energy bills
Analyst note: Buy-now-pay-2027 finance angle combined with a concrete 90% bill reduction stat visualised as a before/after bar chart — lead with deferred payment rather than the product itself

This is a sample. Your competitors change daily.

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