AdRival SECTOR TEARDOWN · SAMPLE

Furniture: what's live right now

Barker and Stonehouse · DFS · Dunelm · Furniture Village · Loaf · Oak Furnitureland · Sofa Club · Sofology · The Cotswold Company · Wayfair — from ads observed live at our last capture, 21 October 2026

2,973live ads tracked
791promotions detected
73launched in the last 30 days
10brands, 3 ad platforms

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2,953 live ads across 7 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

−70%Google
Wayfair
Up to 70% off top brands with interest-free credit
Pct off · Discount led
PROMOGoogle
Oak Furnitureland
Premium oak furniture at heavily discounted prices
Pct off · Discount led
−50%Meta
Dunelm
Autumn Event up to 50% off selected products
Pct off · Discount led
−50%Google
DFS
Shop 50% off select beds, 2-year guarantee
Pct off · Discount led
−50%Meta
Barker and Stonehouse
Up to 50% off clearance furniture
Pct off · Discount led
−70%Google
Wayfair
Up to 70% Off Top Brands & Styles
Pct off · Discount led
PROMOGoogle
Oak Furnitureland
Get half price dining chairs this bank holiday
Pct off · Discount led
−50%Google
Dunelm
50% off selected kids bedding at Dunelm
Pct off · Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

21 OCTMeta
Dunelm
Simple home swaps create whole-home glow-up
Aspirational
21 OCTMeta
DFS
Quality recliner delivered in 7 days
Discount led
19 OCTMeta
Furniture Village
Up to £200 extra off beds — Early Bird Offers
Pct off · Discount led
21 OCTMeta
Dunelm
10% off first app order on Christmas items
Pct off · Aspirational
21 OCTMeta
DFS
Delivered in 7 days with savings
Amount off · Discount led
19 OCTMeta
Furniture Village
Autumn Sale Early Bird dining pieces at discounted prices
Pct off · Discount led

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1823 DAYSGoogle
Dunelm
Wooden Laundry Baskets - Exciting Arrivals
Social proof
1748 DAYSGoogle
Wayfair
Great deals every day on home decor
Pct off · Discount led
1449 DAYSGoogle
DFS
Shop garden sofas with express 14 day delivery
Free ship · Problem solution
1823 DAYSGoogle
Dunelm
Browse utility and laundry range online or in-store
1748 DAYSGoogle
Wayfair
Up to 70% off top brands with interest-free credit
Pct off · Discount led
1449 DAYSGoogle
DFS
Shop outdoor sofas at DFS in store and online
Bold claim

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

Wayfair
862
DFS
849
Dunelm
640
Sofology
331
Oak Furnitureland
231
Barker and Stonehouse
45
Furniture Village
15
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Wayfair's, decoded:

“Up to 70% off top brands with interest-free credit”
HookDiscount led
ToneFomo
CTAShop now
Visual styleText graphic
OfferPct off
Urgency85/100
Sophistication55/100
AudienceHome and garden furniture buyers seeking deals
Analyst note: Combines discount with financing option to lower barrier

This is a sample. Your competitors change daily.

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