AdRival SECTOR TEARDOWN · SAMPLE

Fashion & apparel: what's live right now

ASOS · Boohoo · Castore · Gymshark · Lounge · Montirex · Next · Nobody's Child · Oh Polly · Passenger · Represent · River Island · Seasalt Cornwall · Sosandar · TALA — from ads observed live at our last capture, 22 October 2026

4,794live ads tracked
1,135promotions detected
90launched in the last 30 days
15brands, 3 ad platforms

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4,724 live ads across 8 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

−80%Google
Represent
Premium streetwear up to 80% off, limited stock
Pct off · Discount led
−70%Google
ASOS
Shop up to 70% off almost everything this Black Friday
Pct off · Discount led
−70%Google
Castore
Up to 70% off The Hundred cricket kits
Pct off · Discount led
−70%Google
Gymshark
Up to 70% off everything, free shipping and returns
Pct off · Discount led
−60%TikTok
Lounge
Up to 60% off lingerie
Pct off · Discount led
−60%Google
River Island
New season denim dresses with up to 60% off
Pct off · Discount led
−50%TikTok
Boohoo
Adds up to 50% off!
Pct off · Discount led
PROMOGoogle
Next
Most Items Half Price or Less Huge Savings
Pct off · Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

21 OCTMeta
Boohoo
Outfits you'll wear on repeat this autumn
Aspirational
20 OCTTikTok
Gymshark
get ready with me to go to the gym
Curiosity
20 OCTMeta
Castore
Free UK Delivery Over £60
Free ship · Discount led
16 OCTMeta
ASOS
Your standout set just dropped—shop now
21 OCTMeta
Boohoo
Wait for the last outfit, get 10% off
Pct off · Social proof
20 OCTTikTok
Gymshark
luxury lifestyle aspirational
Aspirational

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1969 DAYSGoogle
Next
Shop the latest outerwear trends at Next
Bold claim
1823 DAYSGoogle
Gymshark
Up to 70% off everything, free shipping and returns
Pct off · Discount led
1823 DAYSGoogle
ASOS
Shop Psychic Sisters at ASOS with free UK shipping
Free ship · Bold claim
1820 DAYSGoogle
ASOS
Free shipping on best brands and new season styles
Free ship · Bold claim
1748 DAYSGoogle
Next
Shop small double beds and explore newest home trends
Aspirational
1748 DAYSGoogle
Next
Shop stylish clocks and home accessories at Next
Bold claim

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

ASOS
1832
River Island
1007
Next
623
Lounge
412
Gymshark
319
Boohoo
257
Represent
192
Castore
152
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Represent's, decoded:

“Premium streetwear up to 80% off, limited stock”
HookDiscount led
ToneFomo
CTAShop now
Visual styleText graphic
OfferPct off
Urgency75/100
Sophistication40/100
Audiencestreetwear enthusiasts seeking premium brands at discount
Analyst note: Vault sale angle — limited-stock scarcity framing on a premium brand positions the discount as exclusive access rather than clearance

This is a sample. Your competitors change daily.

AdRival tracks your exact competitor set across 11 ad channels, from Google Search and YouTube to Instagram, TikTok & WhatsApp — qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears. Brand reports from £99 · live tracking from £99/mo.

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