AdRival SECTOR TEARDOWN · SAMPLE

DIY: what's live right now

B&Q · Dulux · Homebase · Howdens · MKM Building Supplies · ManoMano · Screwfix · Selco Builders Warehouse · Toolstation · Wickes — from ads observed live at our last capture, 22 October 2026

3,003live ads tracked
997promotions detected
45launched in the last 30 days
10brands, 3 ad platforms

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2,967 live ads across 7 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOGoogle
B&Q
B&Q Club: Save Up To £100/yr
Pct off · Discount led
−50%Google
Wickes
Free design appointment, up to 50% off kitchen units
Pct off · Discount led
−50%Meta
Howdens
Up to 50% off kitchens at TradeFest event
Pct off · Discount led
−50%Google
Toolstation
Up To 50% Off Selected Tools
Pct off · Discount led
−30%Meta
Homebase
Shop up to 30% off living room furniture
Pct off · Discount led
−20%Google
Screwfix
20% off Christmas lights, fully weatherproof outdoor
Pct off · Discount led
−60%Google
B&Q
Up to 60% off bathroom furniture with free delivery
Pct off · Discount led
−50%Google
Wickes
Kitchens from under £3,000, up to 50% off
Pct off · Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

20 OCTMeta
Howdens
Biggest kitchen event. TradeFest. Styles for every budget.
18 OCTTikTok
B&Q
Up to 40% off kitchen cabinets and doors
Pct off · Discount led
16 OCTMeta
Dulux
This point has the power to inspire
Aspirational
7 OCTMeta
Homebase
20% off Ninja and Shark products
Pct off · Discount led
16 OCTMeta
B&Q
4 for 3 on selected flooring
Bogo · Discount led
16 OCTMeta
Dulux
This paint has the power to inspire
Aspirational

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1748 DAYSGoogle
Toolstation
Top brands and trade essentials for basin mixer taps
Pct off · Discount led
1556 DAYSGoogle
Wickes
Explore our exterior paint colour range
Problem solution
1748 DAYSGoogle
Toolstation
Join Toolstation Club get 5% off first month
Pct off · Discount led
1556 DAYSGoogle
Wickes
Learn how to paint a room quickly and perfectly
Problem solution
1748 DAYSGoogle
Toolstation
5% off everything for first month
Pct off · Discount led
1748 DAYSGoogle
Toolstation
5% off first month Toolstation Club
Pct off · Discount led

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

B&Q
1146
Wickes
683
Toolstation
586
Screwfix
419
Homebase
107
Howdens
45
Dulux
17
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of B&Q's, decoded:

“B&Q Club: Save Up To £100/yr”
HookDiscount led
TonePractical
CTALearn more
Visual styleText graphic
OfferPct off
Urgency35/100
Sophistication60/100
AudienceDIY homeowners, B&Q Club members
Analyst note: B&Q Club membership savings proposition with customer support emphasis

This is a sample. Your competitors change daily.

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