AdRival SECTOR TEARDOWN · SAMPLE

Charity: what's live right now

Barnardo's · Battersea · British Heart Foundation · Cancer Research UK · Dogs Trust · Guide Dogs · Macmillan · Marie Curie · NSPCC · RNLI · RSPCA · WaterAid — from ads observed live at our last capture, 22 October 2026

2,765live ads tracked
321promotions detected
72launched in the last 30 days
12brands, 3 ad platforms

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2,641 live ads across 8 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOMeta
Cancer Research UK
Join Shine Night Walk and help beat cancer
Pct off · Discount led
−25%Meta
Macmillan
Run the Great South Run with 25% off using MAC25
Pct off · Discount led
PROMOMeta
British Heart Foundation
Join Europe's biggest charity mountain bike event
Pct off · Discount led
PROMOMeta
Guide Dogs
Free mug with £35+ spend, use code DOGMUG
Gift · Discount led
FREE TRIALMeta
Battersea
Write your Will for free today
Free trial · Bold claim
PROMOMeta
RNLI
Lifesaving Sale now on at RNLI Shop
Pct off · Discount led
FREE TRIALMeta
Barnardo's
Free Wills guide for over 55s
Free trial · Problem solution
FREE TRIALGoogle
Dogs Trust
Get expert dog behaviour support online
Free trial · Problem solution

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

20 OCTMeta
Guide Dogs
Limited edition Christmas jumper with Guide Dogs labrador motif
Aspirational
19 OCTMeta
Battersea
Win up to £10,000 in our Christmas Raffle
Bold claim
16 OCTMeta
Dogs Trust
Create a lasting memory for a loved one
Gift · Aspirational
14 OCTMeta
Barnardo's
Every child deserves someone who shows up daily
Problem solution
9 OCTMeta
Cancer Research UK
Walk 3 miles daily in November to beat cancer
Problem solution
5 OCTMeta
British Heart Foundation
Keep people alive with your donation
Problem solution

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1823 DAYSGoogle
Cancer Research UK
In Memory Donations for Cancer Research
Problem solution
1772 DAYSGoogle
Macmillan
Donate to support cancer patients
Social proof
1730 DAYSGoogle
British Heart Foundation
Learn CPR in 15 minutes free mobile training
Free trial · Problem solution
1437 DAYSGoogle
RNLI
Saving Lives At Sea
Problem solution
1823 DAYSGoogle
Cancer Research UK
Make your wedding support cancer research
Problem solution
1771 DAYSGoogle
Macmillan
Shave your head to support people living with cancer
Bold claim

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

Cancer Research UK
911
Macmillan
625
Dogs Trust
441
British Heart Foundation
424
RNLI
206
Barnardo's
62
Battersea
48
Guide Dogs
48
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Cancer Research UK's, decoded:

“Join Shine Night Walk and help beat cancer”
HookDiscount led
ToneAspirational
CTASign up
Visual styleLifestyle
OfferPct off
Urgency82/100
Sophistication55/100
AudienceUK adults interested in charity fundraising events
Analyst note: Discount-led hook on a charity night walk — blends FOMO promo mechanic (code, deadline) with uplifting crowd footage to drive event sign-ups for Cancer Research UK

This is a sample. Your competitors change daily.

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