AdRival SECTOR TEARDOWN · SAMPLE

Car market: what's live right now

Arnold Clark · Auto Trader · Carmoola · Cinch · GSF Car Parts · Motorpoint · Motorway · Select Car Leasing · Vertu Motors · We Buy Any Car · Zuto · carwow — from ads observed live at our last capture, 28 October 2026

4,413live ads tracked
1,185promotions detected
121launched in the last 30 days
12brands, 3 ad platforms

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4,339 live ads across 8 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOGoogle
Motorway
Get your highest car offer instantly online
Pct off · Bold claim
PROMOGoogle
carwow
Compare business car lease deals from £200/month free
Discount led
−30%Google
GSF Car Parts
30% off with Click & Collect in 30 minutes
Pct off · Discount led
−10%Meta
Auto Trader
Save 10% at 40 UK Club campsites this Autumn
Pct off · Discount led
PROMOGoogle
Cinch
Buy used JAECOO 7 with £250-£1000 discount
Amount off · Discount led
PROMOMeta
Arnold Clark
Win a car at Telford Shopping Centre
Gift · Curiosity
FREE TRIALGoogle
We Buy Any Car
Free valuation in 30 seconds
Free trial · Problem solution
PROMOMeta
Carmoola
Get refinancing in the next month
Finance · Curiosity

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

27 OCTMeta
Auto Trader
Flexible finance from 9.9% APR available now
Finance · Bold claim
24 OCTGoogle
GSF Car Parts
Buy car parts online with fast UK delivery
Bold claim
21 OCTMeta
Carmoola
Get your car budget approved in 60 seconds
Finance · Problem solution
19 OCTMeta
Cinch
Electric deal: EVs under £199 per month
Discount led
15 OCTMeta
Arnold Clark
Over 20,000 cars online
Stat
13 OCTMeta
carwow
Porsche approval means 111-point check, 2-year warranty.
Social proof

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1643 DAYSGoogle
GSF Car Parts
Find store info, hours, address, phone
Problem solution
1619 DAYSGoogle
carwow
Remove the hassle from selling your car instantly
Problem solution
1535 DAYSGoogle
We Buy Any Car
Hassle-free car selling with outstanding finance
Problem solution
1505 DAYSGoogle
Cinch
Settle Outstanding Finance, Part Ex Options
Finance · Problem solution
1643 DAYSGoogle
GSF Car Parts
30% off car parts with code
Pct off · Discount led
1534 DAYSGoogle
We Buy Any Car
Sell your car hassle-free with guaranteed offer
Problem solution

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

carwow
1744
Cinch
1099
Auto Trader
667
Motorway
384
GSF Car Parts
311
We Buy Any Car
131
Arnold Clark
50
Carmoola
27
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Motorway's, decoded:

“Get your highest car offer instantly online”
HookBold claim
TonePractical
CTANone
Visual styleStudio product
OfferPct off
Urgency65/100
Sophistication70/100
Audiencecar owners wanting to sell
Analyst note: emphasis on highest offer and quick frictionless process

This is a sample. Your competitors change daily.

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