AdRival SECTOR TEARDOWN · SAMPLE

Beauty: what's live right now

Beauty Pie · Charlotte Tilbury · Cult Beauty · ELEMIS · LookFantastic · Medik8 · P.Louise · Skin + Me · Space NK · Superdrug · Trinny London · Wild — from ads observed live at our last capture, 28 October 2026

2,931live ads tracked
1,426promotions detected
148launched in the last 30 days
12brands, 2 ad platforms

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2,873 live ads across 7 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

PROMOMeta
Cult Beauty
Luxury skincare worth £240 for just £45
Bundle · Discount led
PROMOMeta
LookFantastic
Beauty box worth over £65, yours from £13
Bundle · Discount led
PROMOMeta
Beauty Pie
Luxury beauty heroes. Full-size bottles. Membership bundled.
Bundle · Bold claim
−66%Meta
ELEMIS
25 days of luxury beauty, 66% saving
Pct off · Discount led
PROMOMeta
Wild
Hello Kitty Starter Pack now £25.19 — over 50% off, 3 free gifts
Pct off · Discount led
−50%Google
Charlotte Tilbury
50% off Beauty Wand Duo, ends soon
Pct off · Discount led
PROMOGoogle
Cult Beauty
Join the waitlist for exclusive advent surprises
Gift · Curiosity
PROMOMeta
Beauty Pie
Better Than An Advent Calendar. Worth £1,028, yours for £249.
Bundle · Bold claim

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

27 OCTMeta
Wild
Sustainable stocking filler for daily use
Aspirational
21 OCTMeta
ELEMIS
Premium beauty advent calendar, 66% off
Pct off · Discount led
20 OCTMeta
Cult Beauty
Discover Kayali's fragrance journey and bestsellers
Social proof
16 OCTMeta
Charlotte Tilbury
Airbrush Flawless phone socket for style
Aspirational
16 OCTMeta
Beauty Pie
Pick five things. They're on us.
Gift
27 OCTMeta
Wild
Sustainable refill deodorant endorsed by user
Testimonial

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1748 DAYSGoogle
LookFantastic
Essie nail treatment rescue damage repair at lookfantastic
Social proof
1652 DAYSGoogle
Charlotte Tilbury
20% off Super Radiance Resurfacer, free delivery over £49
Pct off · Discount led
1748 DAYSGoogle
LookFantastic
Premium beauty delivery with exclusive app offers
Free ship
1651 DAYSGoogle
Charlotte Tilbury
Charlotte Tilbury Facial Oil—15% Off for New Members
Pct off · Discount led
1748 DAYSGoogle
LookFantastic
Shop bestselling beauty with luxury brands and unbeatable offers
Social proof
1748 DAYSGoogle
LookFantastic
Luxury beauty brands with unbeatable offers and free delivery
Free ship · Bold claim

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

LookFantastic
1184
Cult Beauty
673
Charlotte Tilbury
486
Trinny London
400
Wild
122
Beauty Pie
45
ELEMIS
21
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Cult Beauty's, decoded:

“Luxury skincare worth £240 for just £45”
HookDiscount led
TonePremium
CTAShop now
Visual styleStudio product
OfferBundle
Urgency35/100
Sophistication75/100
Audiencebeauty/skincare enthusiasts, luxury cosmetics buyers
Analyst note: curated luxury edit with specific product types (overnight treatments, peels, oils)

This is a sample. Your competitors change daily.

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