AdRival SECTOR TEARDOWN · SAMPLE

B2B SMB tools: what's live right now

ANNA Money · BrightHR · Capital on Tap · Dojo · Employment Hero · Funding Circle · SumUp · Teya · Tide · Xero · iwoca — from ads observed live at our last capture, 27 October 2026

2,124live ads tracked
793promotions detected
60launched in the last 30 days
11brands, 3 ad platforms

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2,076 live ads across 10 brands — who's discounting, what's new, what's evergreen, and the messaging patterns behind them. We'll email it straight to you.

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Live promotions, caught as they dropped

Discounts and offers these brands are pushing right now — the fastest signal of pricing pressure in the sector.

FREE TRIALGoogle
Tide
Free business account with integrated accounting and card management
Free trial · Bold claim
−95%Google
Xero
Xero accounting software with 95% discount limited plans
Pct off · Discount led
FREE TRIALGoogle
Tide
Simplify business finances with integrated accounting
Free trial · Bold claim
−95%Google
Xero
Xero Accounting — Get 95% Off Limited Plans
Pct off · Discount led
PROMOGoogle
Tide
Free award-winning business account, no monthly fees
Pct off · Discount led
PROMOGoogle
Tide
Free business account, no monthly fees, integrated accounting
Pct off · Discount led
FREE TRIALGoogle
Tide
Free 3-month trial on accounting software
Free trial · Discount led
FREE TRIALGoogle
Tide
Free Business Account with 100% off for 3 months
Free trial · Discount led

Just launched

The newest creatives in the sector — fresh angles, fresh products, fresh tests. Dates are each ad's go-live date.

27 OCTMeta
BrightHR
Staff holiday tracking made simple, see who's off instantly
Question
20 OCTMeta
Employment Hero
Trusted by 30,000 UK businesses
Social proof
17 OCTMeta
Capital on Tap
Control business expenses without hassle, in minutes
Free trial · Problem solution
16 OCTMeta
ANNA Money
File Self Assessment without spreadsheets with ANNA
Free trial · Problem solution
6 OCTMeta
Dojo
Payments built to fit your business
Bold claim
22 OCTMeta
BrightHR
Speak to an expert for clear employment law advice
Problem solution

Evergreen: the ads that never stop

Running 120+ days — nobody keeps paying for an ad that doesn't work. These are the sector's proven winners.

1748 DAYSGoogle
Tide
Start saving for business emergencies from just £1
Problem solution
1713 DAYSGoogle
Xero
Find and connect inventory apps to grow faster
Problem solution
1033 DAYSGoogle
iwoca
Fast business loans — only pay for what you use
Bold claim
988 DAYSGoogle
Funding Circle
Quick van finance with full expensing benefit
Finance · Social proof
897 DAYSGoogle
Dojo
Over 110,000 UK businesses trust Dojo for payments
Stat
1748 DAYSGoogle
Tide
Free business account with no monthly fees
Free trial · Discount led

Where each brand spends its attention

Live-ad footprint by platform — who leans on Meta, who floods Google, who's quietly testing TikTok.

Xero
879
Tide
348
iwoca
246
Funding Circle
220
SumUp
160
Dojo
101
BrightHR
70
Employment Hero
51
Capital on Tap
45
ANNA Money
4
GoogleMetaLinkedInTikTok

What our AI reads in every single ad

Every creative is qualified on 25 strategic dimensions — this is one of Tide's, decoded:

“Free business account with integrated accounting and card management”
HookBold claim
TonePractical
CTASign up
Visual styleText graphic
OfferFree trial
Urgency60/100
Sophistication70/100
Audiencesmall business owners
Analyst note: emphasis on zero monthly fees and quick setup

This is a sample. Your competitors change daily.

AdRival tracks your exact competitor set across 11 ad channels, from Google Search and YouTube to Instagram, TikTok & WhatsApp — qualifies every ad on 25 dimensions, and flags every new launch and promo the day it appears. Brand reports from £99 · live tracking from £99/mo.

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