What is SumUp advertising right now?
Live snapshot · updated 2026-08-31 · AdRival monitors SumUp's ads weekly
AdRival is tracking 107 live SumUp ads across Facebook, Instagram, Google, Messenger, Threads and Audience Network. 39 (36%) are promotional — discounts up to 50%. 50 new creatives launched in the last two weeks. The dominant strategy right now is lead generation. Creatives lead with payment processing and payment terminal / fintech.
A sample of SumUp's live ads
Buy a reader and get a SumUp Business Account
Turn your smartphone into a card reader, join free
Free Mastercard, free transfers, no monthly fees
Register with SumUp and get a free terminal
Fees from 0% when customers pay with SumUp card
This is 5 of 107 live SumUp ads
The full SumUp report qualifies every live creative — offer, discount, hook, audience, urgency and 14 more intelligence fields — plus weekly alerts when something new launches or goes on sale.
Get the full SumUp reportPromotions SumUp is running now
- Quick, efficient, reliable kiosks up to 50% off (50% off)
- Get SumUp Kiosk at half price for busy restaurants (50% off)
- Get up to 50% off SumUp Kiosk, more orders less queues (50% off)
- Less queues, more control — up to 50% off (50% off)
- Less queues, more control with self-service kiosk (50% off)
Where SumUp runs its ads
SumUp is live on: Facebook (68), Instagram (68), Google (39), Messenger (26), Threads (26), Audience Network (26). Counts are distinct creatives per channel — one ad running on several platforms is counted on each.
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