Live snapshot · updated 2026-08-08 · AdRival monitors SumUp's ads weekly
AdRival is tracking 91 live SumUp ads across Facebook, Instagram, Messenger, Threads, Audience Network and Google. 38 (42%) are promotional — discounts up to 50%. 50 new creatives launched in the last two weeks. The dominant strategy right now is lead generation. Creatives lead with payment terminal / fintech and payment processing.
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The full SumUp report qualifies every live creative — offer, discount, hook, audience, urgency and 14 more intelligence fields — plus weekly alerts when something new launches or goes on sale.
Get the full SumUp reportSumUp is live on: Facebook (70), Instagram (70), Messenger (28), Threads (28), Audience Network (28), Google (21). Counts are distinct creatives per channel — one ad running on several platforms is counted on each.
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